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Privacy policy

We strive to improve the services we provide, and we do that by analyzing how you use our website and products.

We are committed to only store what is necessary as part of pursuing our legitimate interest to maintain and develop our businesses. We are also committed to not storing anything longer than necessary or legally permitted.

We are dedicated to protecting all collected data as if it was our own. We strive to keep the highest compliance and keep up with the highest security standards. We will never sell, lease or grant access to your data to anyone else but partners affiliated with our business.

You have the right to know what personal data we hold about you. You have the right to update incomplete, incorrect, unnecessary, or outdated personal data, as well as request the deletion of any personal data.

Mother of Wilde LLC (also referred to as “we”, “us”, and “Mother of Wilde”) in this Policy are committed to protect and care for the data of our users and customers. We strive to comply with the highest standards in data protection and privacy. We also enforce all the applicable necessary laws and restrictions.

Using our website, service, and/or buying our products constitutes your acceptance of our Policy. Should you not agree with this, do not use any of our products or service.

This policy applies to all data that Mother of Wilde processes during the provision of our services.


Like most websites on the web, we utilize “cookies”. A cookie is a small file that is stored on your computer (by your browser) and stores text-based values. The information stored in those files is used to be able to provide a good persisting customer experience i.e. not showing “welcome”-messages the first time you use the website, storing the products in your cart, your choices of language or currency. The allowed lifetime of this file is set depending on the purpose. You can prevent the usage of cookies by disabling the feature in your browser.

Our website is still usable without the use of cookies but it will have a negative effect on the user experience.

Automatic collection of data

When using this website we collect information regarding the usage of our services with the purpose of creating a good overall user experience and providing relevant information in marketing. The information is stored in an anonymized state meaning that it is not tied to any personal information.

Example of what is being stored:

  • Information regarding your browser, and type of device

  • What location you are using our services from

  • How you interact with our services, and what content you see, and when

  • Information regarding your internet service provider

The purpose of collecting such information

The purpose of this is to provide us with real-life usage statistics to improve the content, security, and the overall experience as an existing or potential customer to us.

It is good to know that it is technically possible to use an IP address to identify an individual, but this is limited only to governments and law enforcement.

Data shared with third parties

We will never sell, lease or rent data and may only disclose anonymized data to third parties in the circumstances stated below with the purpose to pursue our legitimate interest to maintain and develop our businesses.

Google (Analytics and tag manager)

Google will on our behalf store and process anonymized data regarding your usage of our services. The nature of the data includes, but is not limited to, what pages you have visited, where you use our services from, and what device you are using.

You may at any time withdraw your consent (opt-out) and prevent data from your usage from being stored by installing the browser plugins provided by Google for this sole purpose.

Facebook and Instagram

We use Facebook and Instagram for “Behavior and targeted marketing” as part of pursuing our legitimate interest to maintain and develop our businesses. Facebook and Instagram will on our behalf via a tracking pixel collect information regarding your usage of our services.

You may at any time withdraw your consent (opt-out) and prevent data from your usage from being stored by changing your preferences on your profile provided by Facebook and Instagram for this purpose.

Manually provided personal data

When you make a purchase, request information, or otherwise interact with us, we may ask for information to be able to fulfill your request. Mother of Wilde processes personal data to perform our contractual obligations and to comply with legal obligations. Furthermore, we process personal data to pursue our legitimate interest to maintain and develop our businesses.

The agent/representative for the use and handling of personal data is the “Legal person/entity” that is Mother of Wilde, the organization EIN 87-3328077, Berkshire Lane, Hampstead, North Carolina 28443.

Example of what we may ask for:

  • Your name

  • Your email address

  • Your physical shipping address and phone number

  • Your child's name

  • Your child's photo

  • Your child's birth details

Data processing for payments

An essential part of the services provided by us is being able to purchase our goods and services. We do this using partners that we have rigorously evaluated in terms of security and compliance.

Mother of Wilde does never store or process information such as, but not limited to, credit card numbers or bank accounts. Any such information entered on our website or as a part of our services is only processed by the payment gateway.

Legitimate grounds for processing personal data

  1. Providing products and services: We may use your personal data to provide you with our Services and to ship and deliver products you have requested or ordered, to process your requests, or as otherwise may be necessary to perform the contract between you and us, to ensure the functionality and security of our services and correct delivery, to identify you as well as to prevent and investigate fraud and other misuses.

  2. Communication: We may use your personal data to communicate with you, for example, to inform you that our Services have changed or to send you critical alerts and other such notices relating to our Services and Products and to contact you for any sales-related purposes.

  3. Marketing (advertising and making recommendations): With your consent, or when otherwise allowed, we may contact you to inform you of new products, Services, promotions we may offer or to ask for a review. We may also use your personal data to personalize our offering and to provide you with more relevant Services and display customized content and advertising in our Services. This may also include displaying third-party content.

Sharing personal data

We will never sell, lease or rent your personal data and may only disclose your personal data to third parties in the circumstances stated below.

  1. Companies in Mother of Wilde’s corporate structure: We may share your personal data with other Mother of Wilde third parties who process personal data on behalf of us, but only for the purposes described in this Policy and while the party is performing services for Mother of Wilde.

  2. Mandatory disclosures: We may access, disclose and preserve your personal data, when we have a good faith belief that doing so is necessary to: (1) comply with applicable law or respond to valid legal process from competent authorities, including from law enforcement or other government agencies; (2) protect our customers, (e.g. from spam or fraud and/or preventing serious injury or loss of life); (3) operate and maintain the security of our Services, including to prevent or stop an attack on our computer systems or networks; or (4) protect the rights or property of Mother of Wilde, including enforcing the terms governing the use of the Services, possibly in cooperation with law enforcement agencies.

  3. Your consent, advertising and social sharing services: By purchasing our goods and Services, you consent to your custom goods and services being used for any of Mother of Wilde's marketing and advertising, in print or on the web. Consent includes your child's name, your child's photo and your child's personal birth information. Using our website, service, and/or buying our products constitutes your acceptance of our Policy and consent of social . Should you not agree with this, do not purchase any of our products or services.

Individuals right to the erasure of personal data

Upon request, individuals have the right, under the General Data Protection Regulation (GDPR) “to be forgotten”. This right is to be exercised if you wish to have all information not required by other applicable laws or regulations removed. Examples of such information include, but are not limited to data regarding financial transactions and order information.

Upon such requests, we will within reasonable time and manner remove applicable information. Please keep in mind that this action will remove any information we have regarding your order, and we will no longer be able to find information on your purchase, such as memorial details, etc.

Individuals right to access personal data and portability

Upon request, individuals have the right to request all records of personal data we currently store in a commonly used and machine-readable format.

Individuals right to rectification of personal data

Upon request, individuals have the right to submit corrections when applicable within the information stored about them. If requested we will within reasonable time update records and correct them.

Safeguarding personal data

We store and process Personal Data on third-party service providers’ servers (“Data Hosting Providers”) that we have evaluated to have state-of-the-art security measures and that comply with applicable laws and restrictions. We have strict internal policies and guidelines to address privacy and security matters, (proactive and reactive risk management, security and privacy engineering, and assessments). We take appropriate steps to address the risk of data loss and other possible risks represented by the processing and the nature of the data being protected. Also, we limit access to our databases containing personal data only to authorized persons having a justified need to access such information.

Storage period

We do not store personal data longer than is legally permitted and necessary for the purposes of providing our services. The storage period depends on the nature of the information and the purposes of the processing. The maximum period may therefore vary peruse.

Terms of service

The following terms and conditions (the “Agreement”) govern all use of website (the “Site”) and the services available on or at the Site (taken together with the Site, the “Service”). The Service is owned and operated by Mother of Wilde, LLC, a company incorporated under the laws of The United States, (“Mother of Wilde”). Mother of Wilde prints customized memorials (“Products”) directly to customers (“Customers”). The Service is offered subject to your (the “User”) acceptance without modification of all of the terms and conditions contained herein and all other operating rules, policies, and procedures that may be published from time to time on the Site by Mother of Wilde. If you do not agree to this Agreement, do not use the Site.

1. Customers
1.1 The Customer certifies to Mother of Wilde that if Customer is an individual (i.e., not a corporation) the Customer is at least 18 years of age. The Customer also certifies that it is legally permitted to use the Service, and takes full responsibility for the selection and use of the Service. This Agreement is void where prohibited by law, and the right to access the Service is revoked in such jurisdictions.

2. Responsibility of site customers and visitors
2.1 Mother of Wilde reserves the right, at its discretion, to modify this Agreement, fees, charges, terms at any time. The User shall be responsible for reviewing and becoming familiar with any such modifications. Use of the Service by the User following such notification constitutes the User’s acceptance of the terms and conditions of changes as modified.


3. Personal data
3.1 Violation of any articles of this Agreement or other rules will prohibit Users to use the Site.

3.2 Without limiting other remedies, we may limit, suspend or terminate our Service, prohibit access to our Site, delay or remove hosted content, and take technical and legal steps to keep Users off the Site if we think that they are creating problems, possible legal liabilities, or acting inconsistently with the letter or spirit of our policies.

4. Payments and fees
4.1 When you order a Product you will be charged then current fees, which we may change from time to time (such when we have sales or offers on base product price).

4.2 By placing an order through the Site, you are confirming that you are legally entitled to use the means of payment tendered and, in the case of card payments, that you are either the cardholder or have the cardholder’s express permission to utilize the card to effect payment.

4.3 We may refuse to process a transaction for any reason or refuse Service to anyone at any time at our sole discretion. We will not be liable to you or any third party by reason of refusing or suspending any transaction after processing has begun.

4.4 The User is responsible for paying all fees, payments, and applicable taxes associated with our Site and Products. After receiving your order you will receive an e-mail from us confirming the details, description, and price for the Products ordered.

4.5 Payment of the total price plus delivery must be made in full before dispatch of your Products.

5. Sales tax and custom
5.1 If the Customer is located inside the state of North Carolina the Customer is responsible for paying sales tax. Mother of Wilde will not be held responsible for any such sale tax. If the customer is located outside the state of North Carolina sales tax is not included within that price of the Product.

5.2 Customers outside of the United States may be subjected to pay custom duties (as applicable within each jurisdiction). Mother of Wilde will not be held responsible for any such duties.

6. Shipping, returns, and right of withdrawal
6.1 From the moment your order is placed, you have 1 hour to change the order. We are not bound to make changes to your order if the changes are coming in later than the given time limit.

6.2 Mother of Wilde will review replacement of Products or refund requests within 14 days of placed order. If a Product is missing, damaged, or subject to print error, Mother of Wilde will replace the erroneous Product with a replacement Product. For the sake of clarity, Mother of Wilde is not responsible for situations when the Customer has provided incorrect information, such as the wrong Customer name, address or incorrect birth information. In such cases, an extra payment will be applied.

6.3 Due to the individualization of the Product there is no right of withdrawal for the Product after placed an order.

7. Description of products
7.1 Whilst many component parts of our Products are standard, all Products available for purchase are described on their specific design page on our Site. We always try to represent each design as accurately as possible.

7.2 We have a policy of continuous Product development so we can provide you with what we consider the best design combined with the best performance, and thus reserve the right to amend the specifications of Products, their price, and packaging without prior notice. Before ordering, we thus invite you to have a close look at the Product description and design.

7.3 We use our best efforts to provide you with the best images and descriptions, but unfortunately cannot guarantee that colors and details in website images are 100% accurate representations of the Product.

8. Purchase of products
8.1 Your order represents an offer to us to purchase a product that is accepted by us once we have sent you an e-mail order confirmation. Any Product on the same order which we have not confirmed in an order confirmation e-mail does not form part of that contract.

8.2 Mother of Wilde shall under no circumstances be held liable for any special losses due to specific circumstances of the User and/or Customer, indirect or consequential losses or wasted expenditure.

8.3 Orders are placed and received exclusively via the Site. Before ordering from us, it is the Customer’s responsibility to check and determine the full ability to receive the Products. Correct Customer’s address and zip code, User’s up-to-date telephone number and e-mail address are absolutely necessary to ensure successful delivery of Products.

8.4 All information asked on the checkout page must be filled in precisely and accurately. Mother of Wilde will not be responsible for missed delivery because of a wrong delivery address or an inappropriate phone number. Should you like to ask for a change in the delivery address, notify a change in a phone number or any other special requirements, please contact Mother of Wilde.

8.5 Any orders returned due to incorrect or insufficient address will incur an additional shipping charge.

9. Delivery
9.1 Mother of Wilde delivers to Users/Customers to most places in the world. Mother of Wilde offers two types of shipping alternatives.

9.2 Mother of Wilde cannot guarantee delivery dates and accept no responsibility, apart from advising you of any known delay, for Products that are delivered after the estimated delivery date. The delivery times listed on the website is only an average estimation, and some delivery can take longer, or alternatively can be delivered much faster. All delivery estimates given at the time of placing and confirming orders are subject to change. In any case, we will do our best to contact you and advise you of all changes. We try our best to make delivery of Product as simple as possible.

Ownership of the Products will only pass to Customers when we receive full payment of all sums due in respect of the Products, including delivery charges.

10. Release
10.1 You release us (and our officers, directors, agents, subsidiaries, joint ventures, and employees) from claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown, arising out of or in any way connected with such disputes. You agree that Mother of Wilde has no control over and does not guarantee the delivery of the advertised collaborations and that Mother of Wilde shall be released from any and all damages resulting from the failure to receive any benefits of an anticipated collaboration.


11. Personal data and cookies
11.1 By approving the Agreement the Customer accepts the use of cookies on the Site. Furthermore, the Customer accepts that Mother of Wilde will store and use relevant personal data about the Customer in order to deliver the Product.


12. Indemnity
12.1 You will indemnify and hold Mother of Wilde (and its officers, directors, agents, subsidiaries, joint ventures, and employees) harmless from any claim or demand, including reasonable attorneys’ fees, made by any third party due to or arising out of your breach of this Agreement, or your violation of any law or the rights of a third party.


13. Law and jurisdiction
13.1 If a dispute arises between you and Mother of Wilde, we strongly encourage you to first contact us directly to seek a resolution. We will consider reasonable requests to resolve the dispute through alternative dispute resolution procedures, such as mediation or arbitration, as alternatives to litigation.

13.2 Contracts for the purchase of Products through our Site and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) must be resolved by a court located in North Carolina.

13.3 Any dispute or claim arising out of or in connection with the Agreement or its formation (including non-contractual disputes or claims) will be subject to the non-exclusive jurisdiction of the courts of North Carolina.

14. General
14.1 No agency, partnership, joint venture, employee-employer, franchiser-franchisee relationship, etc. is intended or created by this Agreement.

14.2 You acknowledge that you have all necessary permits to grant us the Customer’s personal data to fulfill this Agreement.

14.3 If any provision of this Agreement is held to be invalid or unenforceable, such provision shall be struck and the remaining provisions shall be enforced. In our sole discretion, we may assign this Agreement upon notice to you. Headings are for reference purposes only and do not limit the scope or extent of such a section. Our failure to act with respect to a breach by you or others does not waive our right to act with respect to subsequent or similar breaches. We do not guarantee we will take action against all breaches of this Agreement.

15. Gift cards
15.1 Gift certificates sold on Mother of Wilde do not expire and can be redeemed at Mother of Wilde’s webshop. Your gift certificate should be kept in a secure place and cannot be redeemed for cash. Lost or stolen certificates will not be replaced.


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